Guides

Plain-words help for hotel owners and the operators who run their hotels. New to the language? How hotel owners talk about it.

• Why an independent hotel can miss its returnA hotel does not run itself. Here is where the return usually goes missing, and why so many owners say they bought themselves a job.
• How to set a return target for your hotelA simple way to pick the yearly return you ask an operator to deliver, using your own numbers.
• How operator bids and upside splits workWhat a bid says, how the owner's return comes first, and how anything above it is shared.
• What to check before you hand over your hotelQuestions to settle with your franchise brand, your lender, your insurer and the operator before you say yes to a bid.